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Research papers

Peoplemeters in non-telephone homes

In 1994 only 37% of households in Poland were equipped with a telephone. Surveys conducted before setting up a peoplemeter panel showed substantial differences between telephone and non-telephone bones in terms of their social structure, TV equipment...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Stanislaw Bebenek
June 15, 1998
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Citation

Bebenek, S. (1998a, June 15). Peoplemeters in non-telephone homes . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/peoplemeters-in-non-telephone-homes-